Many are a rejecting the ideology and dogma of religion and rather than believing in an idol or ideology and letting their beliefs guide their perception of the world and their choices they are choosing to let principles, values, and ideals guide them. Rather than identifying with a "god" persona and ideology they are identifying with the highest principles and values that their "god" REPRESENTS.
For many what their God represents is things like compassion, forgiveness, acceptance, allowance, kindness, and love. For many what their god represents are principles like equality, justice, and sovereignty. Try letting go of your beliefs and replacing them with principles, values, and ideals — preferably the highest one you can find, whatever their source, and watch the world transform before your very eyes into something truly beautiful.